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Martin Freer Interaction Designer

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I'm a Perth based designer who can research business and user needs, define problems, prototype solutions and code production ready interfaces with HTML and CSS.

My work

ControlMyWeight
for iOS

The fastest and easiest calorie counter app.

The ControlMyWeight App is CalorieKing's first attempt at a calorie counting diary for iOS. I've been involved on every level of design from the planning and UCD through to the visual design. The app has received widespread praise from users for its simplicity and ease of use.

  • Requirements gathering
  • Paper prototyping
  • Usability tests (moderating, designing, recruiting)
  • Interaction design / UI design
  • Visual design (design / cut ups)
  • Interface / dialogue copy writing.
  • Contact me for full design methodology
View next projectSee on the App Store
screenshot
screenshot

CalorieKing
food search

Clear calorie information for dieters.

CalorieKing has one of the most trusted websites for calorie counters in the US. Redesigning the food search was about improving the aesthetics, readability and usability while encouraging passers-by to have a look at signing up for a trial membership.

  • Requirements gathering
  • Wireframing / prototyping
  • Presenting design decisions to management
  • A / B testing and click map analysis.
  • Visual design.
  • HTML and CSS development
View next projectVisit the website

iiNet Customer
homepage

Redesign of the most popular page in the whole website.

After deep analysis in Omniture web analytics, meetings with stakeholders and researching the top tasks customers performed. The resulting design aimed to make it easy for customers to complete their most common tasks as well as provide the cross sell opportunities in a non invasive way. The aim was also to highlight the many products iiNet offered as well as encourage customers to attempt troubleshooting before calling.

  • Requirements gathering
  • Wireframing / prototyping
  • Behaviour / data analysis from Omniture
  • Presenting concepts to executive management and the iiNet design community.
  • Visual design.
  • NOTE: I did not develop / code this page
View next projectVisit the website
screenshot
screenshot

FontDeck
Web typography

A Conceptual HTML5 and CSS3 competition piece.

WINNER - Worldwide competition exploring creativity with web typography.

  • Creative direction.
  • Visual design.
  • HTML and CSS3 development
View next projectVisit the website

Pure Digital

A brochure site for all devices.

My role in this project consisted of:

  • SEO Keyword research and content copy decks.
  • Visual design.
  • Responsive Design and development.
  • PHP form and basic framework development.
  • Developing, designing and testing standards compliant
    HTML, CSS and JavaScript.
View next projectVisit the website
screenshot

Make Tomorrow Better.

A microsite to accompany a new positioning statement

Curtin University launched their new positioning statement with a series of television adverstisements. We created this microsite to show how Curtin staff, students and graduates are making tomorrow better.

My role in this project consisted of:

  • Wireframing and designing page layouts.
  • Visual design.
  • Creating a custom wordpress theme.
  • Developing, designing and testing standards compliant
    HTML, CSS and JavaScript.
View next projectVisit the make tomorrow better website
screenshot screenshot

nVision3

Improving readability and usability

Improving the typography, visual design, usability and adding blogging functionality.

My role in this project consisted of:

  • Gathering requirements from client.
  • Wireframing and designing page layouts.
  • Visual design.
  • Creating a custom wordpress theme.
  • Developing, designing and testing standards compliant
    HTML, CSS and JavaScript.
View next projectVisit nVision3 website
screenshot screenshot

Optamus

Helping a friend promote their
latest solo album.

This web site is a staged release, pages have been created as content arrives. It's also my first attempt at developing in HTML 5 and using Wordpress

My role in this project consisted of:

  • Gathering requirements from client.
  • Persona creation and development.
  • Wireframing and designing page layouts.
  • Visual design.
  • Creating a custom wordpress theme.
  • Developing, designing and testing standards compliant
    HTML, CSS and JavaScript.
View next projectVisit Optamus website
screenshot screenshot screenshot

Curtin redesign

Designing a system.

The project hasn't been about designing a web site, but rather designing a system which presents various formats of content consistently across the university.

My role in this project consisted of:

  • Wireframing and designing page layouts.
  • Designing content containers for the CMS.
  • Testing prototypes of the designs remotely through chalkmalk.
  • Presenting designs and explaining design
    decisions to stakeholders.
  • Educating the web community about the presentation of content.
  • Visual design.
  • Developing and testing standards compliant, accessible HTML and CSS for reuse.
View next projectVisit Curtin website
screenshot screenshot screenshot
screenshot screenshot

Spendo

a 10 kilobyte application

Spendo was a joint entry for Microsoft and A List Apart's competition called 10k Apart. The application had to be in HTML5 and less than 10 kilobytes. The winners are judged by the worlds best web designers and developers

My role in this project consisted of:

  • Coming up with the concept.
  • Interaction and UI design.
  • Visual design.
  • Developing HTML5 and CSS
View next projectInteract with Spendo

Course wizard

Designed to make choosing a postgraduate course easier.

Our team worked together to experiment, design, prototype and test three separate design solutions.

My role in this project consisted of:

  • Facilitating brain storming, persona and needs analysis session.
  • Working with multi disciplined team to develop three different prototypes.
  • Writing and facilitating usability tests.
  • Analysing results and combining the successful parts of each prototype.
  • Visual design.
  • HTML and CSS development.
View next projectInteract with the wizard
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Courses

Curtin's core product.

After usability testing highlighted issues with the findability of key information on the existing web site, my work on this project focused primarily on the visual redesign.

My role in this project consisted of:

  • Facilitated and designed usability tests of existing web site.
  • Redesigned page layouts.
  • Visual design.
  • Developed standards compliant, accessible HTML and CSS.
Contact meVisit the courses website
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Wedding RSVP

A convenient online RSVP.

My role in this project consisted of:

  • Visual design.
  • Configured PHP mailing scripts.
  • Developed standards compliant, accessible HTML and CSS.
Contact meSee the page
screenshot

Contact me

Thanks for looking at my work.
I'd love to hear from you.

Available any time on